The Director of Marketing and Communications leads Colby-Sawyer’s internal and external communications strategies, with responsibility for official publications and communications, the college website, the college’s social media presence, media relations, emergency communications and other activities related to the presentation of the college to its constituencies and the wider public. The director collaborates with other administrators and all college offices.
- Develop communication and promotional campaigns for a wide range of internal clients, working with creative staff to determine the best way to present information that advances the institutional brand and creative strategies in order to correctly position the Colby-Sawyer College brand to internal and external audiences and interests.
- Work in concert with other university departments and colleges to formulate, direct or coordinate public relations and marketing communications activities that promote university programs and continually improve Colby-Sawyer College’s reputation.
- Demonstrated depth in understanding core digital and social medial marketing principles, strategies and techniques across a wide variety of mediums, including traditional and new media.
- Plan and assign promotional projects and publications to support and reinforce the communications plan.
- Oversee the timely and accurate reporting and distribution of news and features content across multiple platforms. Serve as primary writer/editor of non-sports college communications; assign other writing as appropriate.
- Serve as editor of the biannual Colby-Sawyer Magazine, which includes content planning and creation; storyboarding; commissioning writing and photography content; hiring and managing freelancers; editing; layout approval; ensuring that efforts meet college goals and standards; and expanding scope of stories to show the college’s place in the world beyond campus and local area.
- Advise the VP for Communications and Marketing on communications needs.
- Serve as main media contact and spokesperson for the college, in conjunction with the VP for Communications and Marketing.
- Represent office and college to internal and external groups such as the Commencement Planning Committee, Editorial Review Board, Emergency Management Team, Wesson Honors Program Advisory Board, Admissions Lunch Ambassador and New London Rotary Club.
- Provide editorial, production and proofreading assistance to other departments as needed.
- Bachelor’s degree in related field required, master’s degree preferred.
- A minimum of eight years’ professional experience, preferably in higher education or nonprofit organizations.
- Ability to work as a strategic and collaborative partner who can handle a high volume of work and multiple priorities simultaneously.
- Exceptional verbal and written communication skills and ability to write, edit, proofread, publish and produce print and web content and communications materials.
- Familiarity with standard office software.
- Experience in website strategy and production; public relations; working with media and emergency communications.
- Knowledge of major and emerging social media platforms.
- Project management experience.
- Ability to work effectively with teams and to advocate for office needs.
- Ability to deal with issues and problems involving several variables in non-standard situations.
- Appreciation of the mission of a private college.
- Anticipates non-standard work hours, including attendance at evening and weekend events/assignments.
E-mail your cover letter and résumé to CSCjobs@colby-sawyer.edu or stop by the Human Resources office in Colgate Hall room 230 to complete an application.
Colby-Sawyer College is committed to being an inclusive and diverse campus community, which celebrates multiple perspectives. Under institutional policy, as well as under state and federal law (including Title IX of the Education Amendments of 1972 and the Age Discrimination Act), Colby-Sawyer College does not discriminate in its hiring or employment practices or its admission practices on the basis of gender, race or ethnicity, color, national origin, religion, age, mental or physical disability, family or marital status, sexual orientation, veteran status, genetic information, or gender identity.