Paul Buta B.S., M.S. MBA

Paul joined the faculty in 2023, after over 30 years as an entrepreneur. He holds a B.S. in electrical engineering and an M.S. in artificial intelligence from the University of Illinois in Urbana-Champaign, and an MBA from the University of Chicago Booth School of Business. Paul has extensive experience in starting, growing and selling small businesses. He's worked with companies including Optas, JogNog, SoundFest, Semantx, WEGO Health and Energy Bazaar, as well as teaching at Boston University since 2008. As a Certified Privacy Professional, he has written and spoken about how to balance corporate needs with personal privacy. In his personal life, Paul enjoys travel, hiking, snowboarding, and cross-country skiing with his wife.

Areas of Expertise:

• Artificial Intelligence
• Natural Language Processing
• Data Mining
• Innovation & Strategy Development
• Startup Operations & Expansion
• System & Policy Development
• Stakeholder Management
• Strategic Marketing Growth Initiatives

Publications:

Privacy Panic. How to Avoid Identity Theft, Stop Spam, and Take Control of Your Personal Privacy. Mill City Press, Minneapolis, 2009.

Clipping Coupons with Stephen Smith. Pharmaceutical Executive, April 2004.

Best Practices for Online Marketing. DMNews, February 2002.

Bubble Marketing: Best Practices for Privacy-Safe Relationships. eHealth Marketing and Branding: Power Tools for Capturing Market Share. Atlantic Information Services, June 2001.

The Next Frontier of Pharmaceutical Marketing. DMNews, October 2000.

Measure Fills to Gauge Success of DTC Campaigns. DMNews, April 1999.

Mining for Financial Knowledge with CBR. AI Expert, vol 9, no. 2, pp. 34–41, 1994.

Communicating the Knowledge in Knowledge-Based Systems, with Ralph Barletta. Expert Systems with Applications, 1992.

Automatic Letter Composition for Customer Service, with Stephen Springer and Thomas C. Wolf. Proceedings of the Third Conference on Innovative Applications of Artificial Intelligence, 1991.

OMBUDSMAN: The Correspondence Generation System, with Stephen Springer. In Proceedings of the Tenth International Workshop on Expert Systems and Their Applications: Natural Language Processing, 195–204. Avignon, France.

The Ultrust Investor Assistant: An Embedded AI Application, with Pete Johnson. In Investment Management: Decision Support and Expert Systems, 1990.

Presentations:

Do Not Call. International Association of Privacy Professionals - Privacy Academy. Toronto: November 2006.

The Perfect Storm in Healthcare. Data & Marketing Association. DM Days NY Conference, New York: June 2005.

Bargaining For Data: Persuading Consumers to Share Personal Information. AD: TECH, New York: November 2003.

Developing Consistent ROI Metrics Across All Marketing Channels. Workshop at the 2002 Pharmaceutical Marketing Congress, Philadelphia, PA, September 2002.

Privacy-Safe DTC Marketing. Pharmaceutical Internet Marketing: Ethical, Regulatory, and Privacy Issues, Coral Gables, Florida: January 2001.

E-Health Privacy: A Global Review. e-Health Asia, Singapore: October 2000.

Integrating Advertising with Relationship Marketing. Barnett International DTC Advertising Conference, Philadelphia: November 1999.

Education:

MBA, concentrations in marketing and finance, University of Chicago Booth School of Business, 1993

M.S. in artificial intelligence, University of Illinois at Urbana-Champaign, 1986

B.S. in electrical engineering, University of Illinois at Urbana-Champaign, 1984