Marketing & Communications provides news and event information for internal publications (Colby-Sawyer website); research, development, production and placement of news releases and stories for broadcast, electronic, or print media; public service announcements for broadcast media; community calendar listings; and preparation for media interviews, in the following subject areas: faculty, staff, student news; awards, achievements, activities; publicity about programs; hometown news; student activities, events and projects.
Please note: News releases should be sent to the media three weeks in advance and this may require two-to-three weeks of advance preparation, depending on staff workloads. News releases for major events should be sent to the media a month in advance and may require several weeks of preparation.
How to Access Services The workload in Marketing & Communications can be variable, depending on the time of the year or cycle of news events. Please use the Project Request Form, accessed through the myMarketing & Communications section of the myColbySawyer site, for your request.
For athletics and sports, please contact Nicholas Penkala.
Marketing & Communications provides proofreading and editing services for college publications and advertisements/promotional materials intended for external audiences. These include brochures, news releases, event and commencement programs, schedules of events, white papers, and all other pieces to be printed by outside vendors. Although individual department heads are responsible for website content related to their respective areas, Marketing & Communications can assist in editing/proofreading new text for major promotional pages.
Please note: Colby-Sawyer applies The Colby-Sawyer Style Guide, based on the Associated Press Stylebook, in all of its publications. This style guide offers guidelines for formatting, punctuation, word usage and thousands of other elements that go into creating professional-looking documents. We apply these guidelines to ensure that your end product meets college style standards because consistency and appearance are important in our printed materials. Readers will judge the quality of our institution, people and programs by the quality of our publications.
How to Access Services Please use the Project Request Form, accessed through the myMarketing & Communications section of the myColbySawyer site, for all proofing and editing requests.
Marketing & Communications designs print advertisements (display or transaction ads), one- or two-color brochures, flyers, postcards, posters, and other promotional pieces cost effectively and to conform to image standards. If you design your own print ad(s), please have Marketing & Communications review them before they go to the printer or outside vendor.
Please note: If you routinely use an ad template (for ads such as those produced by the Dan and Kathleen Hogan Sports Center and Human Resources), you do not need us to review them. However, you are welcome to ask us to proof these types of ads.
How to Access Services As soon as you know you will need an ad, brochure, or other promotion piece, please use the Project Request Form on the myMarketing & Communications section of the myColbySawyer site. Earlier is better, even if it's months in advance and you don't yet have all the details. The following information is necessary:
For proofing of ads or other materials, please allow at least four working days and place your request through the Project Request Form on the myMarketing & Communications section of the myColbySawyer site.
Marketing & Communications is responsible for oversight of the college's website. Marketing & Communications currently offers editorial and design services for campus departments and offices. We can advise college offices on creating strong content and compelling images, creating Web pages and PDFs, and generally on improving or expanding sites within the college website.
Although individual departments and offices are responsible for the content of Web pages related to their respective areas, we are happy to help you brainstorm, develop ideas, propose links, or review graphic or photographic images, etc. We can also assist in putting print publications online, and publishing online promotional/marketing materials.
Please use the Project Request Form, accessed through the myMarketing & Communications section of the myColbySawyer site, for all Web-related requests.
We are happy to speak with you directly with your questions or concerns. Please contact Gregg Mazzola at firstname.lastname@example.org or 603.305.0663.