Gregg Mazzola has been named vice president for Communications and Marketing at Colby-Sawyer College and will begin his role July 1. Mazzola, who has 25 years’ experience in enrollment management, admissions, communications, and marketing experience in both higher education and in private industry, was most recently the Vice President of Enrollment Management and Marketing at Southern New Hampshire University.
At Colby-Sawyer, Mazzola will be charged with augmenting the college’s current admissions and advancement outreach efforts, strengthening how the institution articulates value about its mission and core outcomes, establishing priorities and production goals for the four-person communications team while growing its staffing level, and enhancing the college’s messaging for all constituencies.
“I was delighted to accept the search committee’s unanimous recommendation of Gregg as our first-choice candidate,” President Susan D. Stuebner said. “He possesses a rare combination of experience in public relations, innovative communications and marketing, and significant knowledge of the regional and New England news markets. Gregg was centrally involved in revitalizing Southern New Hampshire University’s undergraduate campus, and I am confident he will be able to transfer his experiences to Colby-Sawyer.”
Mazzola first served Southern New Hampshire University as its Director of Marketing and Communications and then moved into the role of Associate Vice President of Marketing and Student Recruitment, overseeing all marketing and admissions for University College, its campus-based unit. Then, as Vice President of Enrollment Management and Marketing, he oversaw the Freshman, Transfer and International Admission Operations, Marketing and Communications, Enrollment Operations, Study Abroad and Dual Enrollment units for University College.
“I’m thrilled to be taking on this role at Colby-Sawyer. The college has a long and rich history of conferring undergraduate and graduate degrees to students throughout the region and around New England, and it plays such a special role in the local community,” Mazzola said. “I'm excited to be joining President Stuebner, the Senior Leadership Team and the entire campus community as it continues to make a positive impact in the higher education space.”
Mazzola began his post-college career with the New York Yankees, first as their Assistant Director of Publications and then as Director of Publishing. He spent the following five years working as an editor and marketing director for Scholastic Inc.’s Coach magazine before joining ACS Sports in New York City as Director of Content and Project Management.
Mazzola lives in Henniker, N.H., with his wife, Diane; he has a daughter, Jordan, and a son, Eli. He earned his B.A. in communications from the University of Dayton (Ohio) and M.S. in Organizational Leadership from SNHU.