Contemporary Marketing Minor

Graduate ready to work in advertising, digital and social media, market research, public relations and sales with a minor in contemporary marketing.

From growing your own business to freelancing or pursuing a career with a for-profit or not-for-profit organization, you’ll be prepared to demonstrate creativity, sound judgment and successful business principles no matter where your career takes you.

Through real-world applications and models of traditional marketing functions, you will gain core knowledge and skills in marketing with emphasis in your area of discipline. Courses include Sales and Strategic Marketing, Consumer Behavior and Market Research, and Advertising and Social Media.


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Program Information

Jonathan McCosh, DBA
Associate Professor
School of Business & Social Sciences